But among all the colorful commercials of stupid white men, clever animals, and overt sexual innuendo there are a few other gems, namely movie trailers. Because what better way than to spread the word about a movie you've been hyping up for over a year than to pay TV stations obscene amounts of money to show a trailer that most people would just as easily watch on Youtube? I don't get it either, but I guess that's why I'm not in advertising. My only ideas would be putting ads on beer bottles to entice already gullible drunks. But Marvel seems to be saving that as a last resort, it seems, because during the Superbowl they showed yet another trailer of Iron Man 3. And in case you were too drunk like me to remember or too busy jerking off to Beyonce, here it is.
We don't really learn much more than we already know. Apparently, Tony Stark is overly traumatized by the shit that happened in Avengers and like a typical rich douche and part time superhero he manages to make it a serious fucking problem. Don't get me wrong. I'll be standing in line to see this movie with Iron Man cos-players and sneaking in a six pack like every other self-respecting Marvel comics fanboy. But I can't feel too compassionate about a guy going through personal issues when he has billions of dollars to fall back on. That or I'm still bitter about him being the asshole who thought that shooting the Phoenix Force with a big ass gun in Avengers vs. X-men was a good idea.
Whatever the case, it's going to be a big fucking deal when this movie comes out. If for no other reason, it's big because it's the first Marvel movie to take place after Avengers. And if a rich douche like Tony Stark is going to get shell shocked in a way that Shwarma can't fix, what hope do the other Avengers have? Nuff said!
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